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MohitKoli.

Landing Page Designs

A landing page is not a small website. It has one job, and every section either moves someone toward that job or is costing you conversions. That constraint is what makes landing pages the hardest layout on this list to get right — there is nowhere to hide a weak section behind navigation.

The layouts here are grouped by what the page is asking for, because a page selling a ₹500 course and a page booking a ₹5,00,000 service need completely different amounts of proof before the button. The cheap one can ask immediately. The expensive one has to earn it over six sections.

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Put the image in public/assets/lander/ and add an entry to src/data/landers.ts with its real pixel width and height.

What makes this layout work

One action, repeated

Pick the single thing you want and put that button in the hero, in the middle, and at the end. Not three different asks — the same ask three times, because people convert at different points in the scroll and you cannot predict which.

The fold has to say what and for whom

If someone cannot tell in the first screen what you sell and whether they are the right person for it, nothing below matters. Specific beats clever: "Hosting cost calculator for Indian buyers" outperforms "Make smarter decisions" every time.

Proof sits next to the ask, not in a section of its own

A testimonials block halfway down gets scrolled past. The same testimonial placed directly under the button answers the doubt at the moment it appears.

Remove the navigation

Every header link is an exit. A landing page with a full site menu leaks the traffic you paid for. Logo, maybe a phone number, nothing else.

Mobile is the design, not the adaptation

Most Indian traffic arrives on a phone on a mid-range connection. Design the single-column version first and let the desktop layout be the variant — doing it the other way round is how hero text ends up at 11px.

Mistakes that cost the most

A carousel in the hero

Nobody waits for slide two. Whatever is on it is effectively unpublished, and the slider costs you JavaScript on the critical path for the privilege.

Asking for too many fields

Every field is a decision point. Name, phone, email, company, budget, requirement — that form is why the page is not converting. Ask for the minimum that lets you follow up.

Stock photography of people pointing at laptops

It reads as a template and signals that there is nothing real to show. A screenshot of the actual product beats a model in a meeting room.

No answer to "what happens after I click"

People hesitate because they do not know whether the button charges them, calls them, or opens a form. One line under the button removes the hesitation.

Frequently asked questions

How many sections should a landing page have?

As many as it takes to answer the objections that come up in your actual sales conversations, and not one more. A cheap, low-risk offer often needs three or four. A high-value service usually needs six to eight, because there is more doubt to clear. Section count is an output of the price, not a design choice.

Should a landing page have a navigation menu?

No. Every link in the header is a way out of the page, and on paid traffic that is money leaving. Keep the logo and, if people call you, a phone number. Put the legal links in the footer where they are required but not inviting.

What should go above the fold?

What you sell, who it is for, and the button. A visitor who cannot work out those three things from the first screen will not scroll to find them. Everything else — features, pricing, proof — can wait.

How do I know whether my landing page is working?

Compare the conversion rate against your own previous version, not against an industry benchmark. Benchmarks mix traffic sources, price points and markets that have nothing to do with yours. Change one thing, measure for long enough to get a real sample, keep what wins.

Want this built, not just looked at?

A layout is the easy half. The rest is the build, the hosting it runs on, and the renewal price nobody shows you at signup.

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